Award-winning bicycles
low-maintenance belt drives bikes built for everyday riders.
ABOUT PRIORITY BICYCLES
New York City-based Priority Bicycles is an award-winning independent bicycle brand with a mission to simplify cycling by offering low-maintenance, high-quality bicycles to everyday riders worldwide.
Priority was founded by cycling industry veteran Dave Weiner in 2014, who believed that you shouldn’t have to be a mechanic, or know one, just to be able to hop on your bike and ride, nor should your bike break the bank. Priority’s full product line includes over 15 bicycle models for adults and children and innovative cycling accessories.
Priority’s bicycle line is engineered for ease of use and requires reduced regular maintenance, unlike bicycles with a traditional chain drive. Featuring a Gates Carbon Drive belt and rust-proof and greasefree components, the bicycles are built to withstand sustained use by all levels of riders in the toughest of climates.
Our Mission
INNOVATIONS FOR A STRONGER & SIMPLER RIDE
Priority Bicycles has committed to designing the most low-maintenance, durable, and beautiful bicycles on the market. This means disassembling everything from the ground up and curating components designed for low-maintenance, no matter the environment or frequency of use.
The drive train on a bicycle is typically the #1 problem source. Traditional chains rust, break, and require routine maintenance. To solve this, Priority’s bicycles feature a Gates Carbon Drive Belt. Priority bicycles are the only bicycles in their price class with these features. This makes the drive train rust-free, grease-free, and extremely smooth.
