For nearly 10 years, we’ve made bicycles that are easy to buy, ride and maintain, backed by industry-leading 365-days-a-year customer service
PRIORITY CURRENT E-BIKE - ENVIOLO
Costco Price
$2,799.99
PRIORITY CLASSIC PLUS GOTHAM EDITION - DIAMOND
Costco Price
$479.99
PRIORITY CLASSIC PLUS GOTHAM EDITION - STEP-THROUGH
Costco Price
$479.99
"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder